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Caitlin Sullivan

Caitlin Sullivan

16K Subscribers

Ex-Head of UXR in Product Team - Spotify Business, Advisor, Top 100

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Caitlin Sullivan will turn you into an AI-native insights operator

I was already using AI to get validated customer insights in half the time.

Then I spent months building the systems that made it actually reliable —validated insights, automated workflows, evals that prove what's working.

Now I help PMs, growth leaders, designers, and customer insights teams do the same:

-> Cut through customer data noise, surface real signal, and build insights they can defend in a product decision.

I've stress-tested these systems with teams at YouTube, Canva, Meta, and Figma, and advise companies like Maze on delivering better insights to customers using their tools.

My courses package what I've built into hands-on workflows you can run from day one — so you can skip months of thinking your insights were good enough (and finding out too late they weren't).

Trusted to train these teams in AI discovery:
YouTube
Canva
Figma
Ramp
Meta

Alumni reviews

Caitlin provided really detailed feedback on each assignment that led to huge improvements in output. Learned a lot through the course and will definitely be going back to the material to review.

Nitya

Cohort 4
Senior Consumer Insights Researcher · Familiar Machines & Magic
The course is incredibly practical and Caitlin really focuses on making you make the most of it. The workflows we're working on are complex, but you will end up with something you can use for your particular use case, and on top of all of that Caitlin shares a lot of her own resources as well.
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Andrea

Cohort 4
Product Manager · IDEXX Laboratories
This course was helpful and hands-on in nature -- I feel a lot more comfortable working with Claude Code as well as knowing its limitations/what to watch out for in the future.
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Nao

Cohort 4
Lead Researcher · Salesforce
This course was incredibly valuable to me. It gave me the tools to set up my projects and workflows in a comprehensive way to ensure integrity and accuracy in research analysis, without losing the human in the loop. Caitlin has a brilliant perspective and has baked a lot of thoughtful rigor and nuanced understanding into her process. Highly recommended!
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Irene

Cohort 4
Lead product designer · self-employed
This course was incredibly insightful. Caitlin was super committed to everyone making the most of the content during the cohort sessions, and gave mindful, in depth feedback that made the learning experience feel very personalised.
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Diego

Cohort 4
Product Designer · HEINEKEN International