Free Lesson
Master 2025 Marketing Budget Negotiations
30 min
Sep 27, 2024 12:30 PM
Virtual (Zoom)
What you'll learn
Speak the CFO’s Language
Learn how to lead the right numbers to justify marketing investments, including brand campaigns.
Structure Your Ask for Success
Present budget options that align with both marketing goals and finance priorities, increasing your chances of approval.
Invite Debate on Key Assumptions
Encourage open discussion on critical assumptions to gain trust and strengthen your argument.
Why this topic matters
As 2025 planning kicks into high gear, marketing leaders are under more pressure than ever to secure budgets and demonstrate ROI. This lightning lesson offers three practical strategies to navigate budget talks successfully and secure the resources you need for 2025. Walk away with proven negotiation strategies and a ready-to-use template to guide your conversations with your CFO.
You'll learn from
Libby Weissman
VP Marketing | Startup Advisor | Kellogg MBA
DoorDash
