Free Lesson
Presenting Designs to get Executive Buy-In
30 min
Mar 28, 2024 2:00 PM
Virtual (Zoom)
In this video
What you'll learn
Identify what design work will resonate
Work that resonates gets shipped. Learn how to decide what designs to show, how to show them, and how to frame them.
Position yourself to get the right feedback
Avoid subjective feedback and pixel-level pushback by learning to anchor your design rationale in business terms
Avoid getting derailed or surprised
Learn how stakeholder maps, the stairstep approach, and the Japanese art of nemawashi will mitigate in-meeting surprises
Why this topic matters
Presenting designs to leadership is high-risk, high-reward. It’s a skill you must master to advance your design career. There is also little room for error. Throughout my career, I’ve taken every opportunity to show my work to leaders. Sometimes it went smoothly—other times it went off the rails. Today, I'm sharing how designers can leverage our creative strengths to gain leadership’s support.
You'll learn from
Ryan Scott
Design leader · Airbnb, DoorDash, Salesforce · Berkeley MBA
Previously at
